Social Medias Impact on Youth Marketing Essay Example for Free

Social Medias Impact on Youth Marketing Essay Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution, social media has become an important aspect of the youth culture. 2011 will see more youth becoming addicted to social networking and more companies targeting the youth through this means, due to its great viral effect. It makes it also easy to understand why Time magazine named Facebook founder Mark Zackerberg man of the year for 2010. 2. Smartphones Standard phones cannot fully cater to the online and social networking craving of the youth and, as more companies and universities introduce policies that limit the use of social networking sites during the day/working hours, this has led to more youth jumping onto the smartphone bandwagon as a means of countering these restrictions. The increase in the number of smartphone users has also been greatly fuelled by the decrease in prices, which has made the phones more affordable for the youth. 3. Apps More youth are discovering that they can do more with their phones and this interest has given rise to the downloading of different applications. Different brands have different apps ranging from business applications to entertainment, but the one thing apps have in common is the fact that they make it easier and more exciting to use phones. With Apple alone having over 300 000 applications to choose from and it having opened its Apple Mac application store on 6 January 2011 with over one million apps downloaded in one day and with all the new apps for the tablets, we can expect 2011 to be a year of apps. 4. BBM BBM BlackBerry Messenger has taken the youth market by storm, and it is easy to see why RIM is one of the fastest growing companies in the world. The youth love sharing and staying connected and this is what BBM does, enabling them to share through instant messaging (IM). The idea behind BBM is to make it easier to share with friends, BUT, since it must be BlackBerry to BlackBerry, we can expect to see a rise in the number of youth making use of BBM, since by word of mouth more and more youth are convince their peers to join the family. 5. Mobile commerce The rise in the number of youth using smartphones, and constantly logging onto the Internet through their phones, will see more and more companies seeking to engage and interact with the youth through their cellphone devices. Messages sent through other forms of media may easily be lost in the clutter or never seen, while those through the cellphone are direct and will definitely be opened by the cellphone owner. The youth are getting big on cellphone banking and making payments via their cellphones, so 2011 will see more youth doing mobile transactions. 6. Mobile learning The increase in the number of youth with smartphones and the increase in the time spent online will lead to more institutions and educational heads looking into conveying some of their educational material through cellphones, as a way of making education relevant to the youth culture and lifestyle. 7. Online advertising Traditional media platforms, such as television, radio and magazines, are under great threat from the Internet and its online community. As more people spend more time online, companies and brands are being forced to target them through this form of media. 2011 will see a continued rise in online advertising, targeting the youth, from both local and international perspectives. Consequently, we can expect to see an increase in online advertising spend targeting the youth. 8. Corporate social websites We are going to see a rise in website integration for companies or brands that are targeting the youth market. Previously, websites were all about the company; however, the new shift has seen a change to cater to the dialogue with the youth and encourage them mostly to follow through Twitter feeds and connect through Facebook fan pages. 9. Blogging The youth of today are very opinionated; they want to be able to express themselves. More often than not, this expression gives rise to word of mouth. 2011 will see the rise in the number of youth bloggers, who will post opinions about products and brands, and, with this kind of social activism on the rise, this is really going to keep a lot of companies on their feet. 10. Tablets For the early adopters and those that can afford it, the likes of the Apple iPad and the Blackberry Playbook are going to be the must-have tech gadgets. With Hewlett-Packard announcing its own webOS-based PalmPad, we can be sure to expect a decrease in price of the gadgets on the local market and more youth being able to afford and taking up these gadgets. The newest version of the Android 3.0 Honeycomb was developed for devices such as tablets and is going to make them a pleasure to use. 11. Wifi hot spots Wifi hotspots will attract more youth as they strive to stay connected, even when they are out and about. We are therefore going to see more cafes and restaurants catering to this by enabling wifi on their premises its no longer just what you have on your menu, but rather if you can stay connected while you eat and/or drink.

Literary Analysis of Barn Burning Essays -- English Literature Essays

A Literary Analysis of Barn Burning At first glance, the story â€Å"Barn burning† seems just to be about a tyrannical father and a son who is in the grips of that tyranny. I think Faulkner explores at least one important philosophical question in this story were he asks at what point should a person make a choice between what his parent(s) and / or family believes and his own values? The main character and protagonist in this story is a boy named Colonel Sartoris. In this story, Sarty is faced with the decision of either going along with the views and actions of his morally challenged father or asserting his own morality and individuality by running away and leaving his family and his pain behind. The antagonist in the story is Abner Snobes. Abner Snobes is a very angry and inconsiderate man who has hate and detestation for almost anybody who is not â€Å"blood-kin†, and he portrays that hatred and contempt throughout the story (qtd. In Volpe 163). This story follows the typical format and is narrated in the third person. In the exposition, Faulkner’s skill as a writer is demonstrated through the way that he uses detail to draw the readers into the story. Also, in the first paragraph we are introduced to the main character and protagonist in the story, Sarty. The setting in which Sarty’s conflict is established is a trial. In the trial, the justice asks Sarty, â€Å" I reckon any boy named for Colonel Sartoris in this country can’t help but tell the truth, can they† (qtd. in...

Asian Cuisine

Like many other global cuisines, Asian cuisine is as varied as the countries on the continent. Asian cuisine is very much a part of the culture and history of the Asian countries but there are some food commonalities between the various cultures. In Asian cooking, the emphasis is on smaller portions, smaller amounts of meats and plenty of fresh fruits and vegetables. Unlike the Asian-hybrid cooking that can be found elsewhere, traditional Asian food preparation involves very little fat, and very rarely is anything deep fried. While there are few commonalities binding Asian cuisine, there are many more differences that are based primarily on location. East Asian cuisine encompasses Chinese and Japanese cuisines as well as cuisines from Taiwan and Korea. Chinese cuisine is perhaps most famous for its Peking Duck as well as the myriad dumplings, steamed buns and stir-frys that are staples of Chinese cooking. Be sure to try different styles of Chinese cuisine such as Cantonese or Shandong. Chinese usually eat congee porridge for breakfast. China is also renowned for its many varieties of tea; this ancient beverage has been enjoyed for thousands of years in China. Japanese cuisine focuses on the freshness of ingredients and foods that are prepared more simply but with great finesse. Theirs is a very healthy cuisine, and they are known for eating myriad varieties of fresh fish. A must see market for foodies and culinary travelers in Japan, is the Tsukiji Market which is the world’s largest fish market. Have some sushi for breakfast, while watching all the hustle of the market. South Asian cuisine is also known as Desi cuisine and includes the exotic flavors of India. India has plenty of restaurants but the street food culture remains ever popular. This no frills kind of eating is particularly popular in Delhi. Also popular on a more global scale is Thai food. Pad Thai is universally recognized as the national dish of Thailand, and makong is a kind of Thai whiskey that has become much more affordable since the government started taxing beer and thus much more popular. Makong is the primary ingredient in Thailand’s welcome drink, the Sabai Sabai. The island nation of Laos has laap as its national dish but also popular is a salad called tam mak houng, made from green papayas. In the capital city of Vientiane, Laos you can drink a Beerlau at Sala Sunset Khounta boat on the banks of the Mekong while watching the sunset. The Philippines is well known for the adobo cooking style which is a preparation of chicken or pork that is braised slowly in vinegar, garlic, oil and soy sauce until very tender and nearly dry. In Vietnam, pho is of course the national specialty. Bali Indonesia’s national dish is nasi goreng and in Cambodia one can find amok, a dish of curried and steamed fish, as the national dish. On the islands of Java, or Sumatra, see if you can drink the rarest and most expensive coffee in the world, called Kopi Luwak, it’s made from coffee berries that have passed through the digestive system of Indonesian monkeys (also known as a Palm Toddy Cat). Southwestern Asian cuisine begins to borrow flavors and ingredients typically indigenous to countries in the Middle East, though they retain the focus on freshly prepared and simple dishes that are nutritious and packed with flavor. Asian cuisine is exotic and flavorful. The clever use of cooking techniques and spices has transformed what were originally humble peasant food dishes into specialties that are now known the world over. Conversely, with many Asian countries having a separate cuisine for the historical ruling King or Royal Family, the dichotomy between humble and royal food has lessened and dishes that were once only served to royalty can now be found in any common Thai restaurant. Nonetheless, traveling through Asia takes you on a tour not only of wildly exotic countries but of foods that are distinctly different from country to country.

Taking a Look at Image Registration - 3124 Words

INTRODUCTION â€Å"If we knew what it was we were doing, it would not be called research, would it?† - Albert Einstein (1879 - 1955) An image is a 2 dimensional representation of a 3 dimensional scene. A Digital Image is a graphical representation of an object. Digital Image Processing abbreviated as DIP is the manipulation of digital image by a processor. Image Registration is one of the techniques used in Digital Image Processing. Registration refers to merging and fusion of 2 or more data. Image Registration is a fundamental step in all image analysis tasks in which we find mapping for each and every pair of points in two or more different images. The images of a same scene are taken from different viewpoints, from different sensors or sometimes images taken at different times are also geometrically aligned in this process. Virtually all large systems which evaluate images require the registration of images, or a closely related operation, as an intermediate step. Registration can be performed either manually or automatically. In manual method human operators manually select corresponding features in the images to be registered. In order to get reasonably good registration results, an operator has to choose a considerably large number of feature pairs across the whole images, which is not only tedious and wearing but also subject to inconsistent and limited accuracy. Thus, there is a natural need to develop automated techniques that require little or no operator supervision.Show MoreRelatedDonald Trump : Attack On Muslims848 Words   |  4 Pagesthat we have faced in past decades. The Two Sides of Banning Muslims Many people would argue that it can benefit all the people. It can provide for a safer environment for those who are already citizens of the U.S. Currently, the US has a negative image of Muslim people living in Iraq, Syria, Yemen, Afghanistan, and Pakistan. Their policies have led to terrorist attacks and local state attacks in the last few decades. Examples of these acts include 9/11 and in the 2015 San Bernardino attack. TheRead MoreHealth And Safety Requirements For Computer Aided Drafting And Design1581 Words   |  7 Pageshighlights or exposes pre-existing optical conditions. Many CADD users attribute headaches or migraines to factors associated with VDU usage and indeed these can be triggered by things such as poor image resolution, stress relating to the work being undertaken, looking at the screen for long durations without taking appropriate breaks and sitting uncomfortably or with incorrect posture. To use a mouse safely employees should: †¢ ‘Position the mouse within easy reach, so it can be used with a straight wristRead MoreEvaluation Of Purpose For A Software Project1388 Words   |  6 Pageswhen making comments for every single pictures. They want the user interface to be user friendly. Throughout this process they can edit/add or delete any pictures available. Users also want all the available functions to be running smoothly without taking up much time. Q3 – (8%) Explain briefly how you gathered requirements for your project. Which requirements elicitation techniques you used and why you used them: Below are the steps of all the several elicitation techniques I used to gatherRead MoreThe Reality Of Real World1661 Words   |  7 Pageswithin the U.S. that deals with superhuman threats to the country. Due to the legislation, this causes a rift among the superheroes and eventually causes a clash between two different sides. Iron Man is leading the pro-registration side while Captain America is leading the anti-registration side. At the peak of the conflict, the two sides decide to stop fighting in order to continue fighting to protect people instead of fighting amongst each other. Continuing, Marvel’s Civil War acts as a metaphor toRead MoreThe Chicago Blackhawks, Washington Redskins, Cleveland1379 Words   |  6 Pagescriticized for being insulting. However, the people who conceived these teams did not acknowledge the prejudice and discrimination they were creating and grew the brands into multi-million dollar franchises. Rather than honoring Native people, these images and ideals promoted by professional franchises are hurtful because they perpetuate negative stereotypes, and relegate Native Americans to second-class citizens. Discrimination against Native Americans holds a long history within America and profitingRead MoreThe Growth of Image-Guided Surgery Techniques592 Words   |  2 PagesIGS had dominated the surgical operation theatre (OT) since it successfully lead to the removal of a needle in a patients hand in January 1896 at Birmingham UK [2]. IGS in its various forms (Registration, Visualization which includes Virtual and Augmented Realities, and Segmentation) is indispensable since the adoption of minimally invasive method of surgical operation [3], [4], [5] in disfavor of traditionally more invasive method because of the latters advantages, which includes efficacy, reducedRead MoreMarch on Washington Causes and Consequences Essay1522 Words   |  7 Pagesby many as the high point of the Civil Rights movement in America. This essay will look at how dissatisfaction with the slow pace of integration growing concern at the economic disparity between black and white Americans, the campaign in Bir mingham under Martin Luther King juniors leadership, and the desire to support the proposed civil rights bill that Kennedy was introducing were the main causes of the March taking place. It will also discuss the consequences of the impact of Martin Luther King Jr’sRead MoreAn Example Of A Hardware1456 Words   |  6 Pages assess the user s skills and experience, and determine the user s desktop client platform. The facilities to include in the website, rotating photos, which would make the website stand out and appeal to the customers. They would want to look at the images interacts with the visitors. Also, when a web page first loads, a creative Fly-in can catch the eye of the visitor. Moreover, most people hate pop-ups, as they can be aggravating. However, if they are kept small, unobtrusive, and only popRead MoreEssay on Housekeeping and the Guest Cycle1281 Words   |  6 Pageswould be staying at; it could make or break the guests’ impression of the hotel. Basically, if the Housekeeping did not do a good job in cleaning the room or if the Front Office ‘accidently’ assigned a ‘dirty’ room to them; the impact on the hotel image would be drastically affected. The key topics which would be discussed are the impact on the guest cycle and what measures are to be taken on the issues to be addressed. My findings would be based on readings from either the textbook, journals, myRead MoreBenefits Of Music And Art Education977 Words   |  4 Pagesstudents that schools need to focus on providing good education and updated materials. Not many children have decided that the arts are based on their interests so sometimes they wouldn’t even consider signing up for these programs. When schools look at registration results and they were to find a small amount of students towards a certain subject, then no doubt will it be removed for the year. Music and art programs in schools can help students find ways for self-expression. Some students are able to